The History of Mercury® Automobiles: Do they Still Make Mercury Cars?

Updated: November 6, 2023

Ford Mercury cars hold a special place in automotive history as a symbol of innovation and timeless elegance. Since their introduction in 1939, these vehicles have captivated drivers with their blend of luxury and performance. This article delves into the remarkable history of Ford Mercury, tracing its evolution from its humble beginnings to its status as an iconic American automotive brand.

Ford Registers Mercury on August 8, 1938

On August 8, 1938, Ford officially registered the trademark for Mercury, an ambitious endeavor to bridge the gap between Ford’s V8 cars and their luxurious Lincoln lineup. The debut of the first Mercury vehicles in 1939 was an instant success, thanks to their distinctive bodies that set them apart from both Ford and Lincoln models of the time. However, this unique styling was short-lived, as from 1941 onwards, most Mercury vehicles shared components and styling cues with either Fords or Lincolns.

Edsel Ford, son of Henry Ford, played a pivotal role in championing the Mercury brand. Its primary competitors included General Motors’ Oldsmobile, Buick, and Chrysler. The 1939 model year saw approximately 66,000 Mercurys sold, with a starting price of $916, roughly $16,800 in today’s currency. This affordability offered consumers substantial value for their money.

A significant redesign in 1949 marked the beginning of a prosperous decade for Mercury. The one-millionth Mercury rolled off the assembly line the following year, showcasing the brand’s growing popularity. However, the economic recession in 1958 and Edsel’s introduction harmed Ford Mercury’s sales. Despite outselling Edsel by a ratio of 2 to 1, it took the entirety of 1958 and 1959 for Mercury to match the sales figures of 1957.

55 Years of Mercury Cars and Mercury Car Generations

After a terrible 1950s, Mercury fought tirelessly to recoup its losses in the 1960s. 1967 Mercury released two of its best-selling cars: the Marquis and the Cougar. The latter was a modified version of the Ford Mustang. Mercury’s sales were consistent during the 1970s. The brand’s lineup of automobiles expanded in the 1980s. Customers could now choose from a broader range of models, not just the land yachts for which it was previously renowned. 1982 Mercury released the LN7, their first two-seater and Ford EXP’s counterpart.

Throughout the 1980s and 1990s, Mercury added the Villager, the Capri, the Tracer, and finally, in 1997, the Mountaineer as a more luxurious alternative to the Ford Explorer. While the Cougar would return after a two-year break in 1999, the Mystique and Tracer would be retired in 2001. Mercury executives struggled in the early 2000s as they attempted to modernize the company. The company’s sales plummeted as the brand battled to find its identity.

2011 – The Final Mercury Generation

However, Mercury failed to transition from a luxury to a performance vehicle. A costly advertising campaign targeted at female drivers was initiated as sales continued to plummet. It also crashed and burned in the wake of the economic downturn in 2008. Mercury could not be saved.

Ford declared in 2010 that it would be ending production. The last Mercury, a Grand Marquis, left the assembly line on January 4, 2011. Mercury will still be a Ford trademark until at least 2025, which is good news for loyal customers.

Choose LaFontaine Classic Cars

Ford Mercury cars are a testament to automotive excellence, capturing the hearts of drivers with their luxury, performance, and distinctive design. While the brand may have bid farewell, its legacy lives on. If you’re passionate about classic cars, visit La Fontaine Classic Cars to experience the timeless beauty of the Ford Mercury and other iconic models. Explore our exquisite collection and indulge in the allure of automotive history. Contact us today to explore our inventory of used vehicles. Alternatively, you can also sell us your classic car. Don’t worry about transportation. We can pick up your vehicle from anywhere in the U.S.

Photo Cred: Rain Nahkur/Shutterstock